Get Found Faster with Local & Technical SEO That Works

Before diving into technical work, I schedule a comprehensive discovery call to understand your business objectives, target audience, and current challenges. We’ll review your existing online presence, discuss key competitors, and establish clear KPIs for success. This foundational step ensures every optimization I perform aligns with your specific growth goals. I’ll ask targeted questions about your local service area, customer demographics, and any technical issues you’ve noticed. By the end of this session, we’ll have a shared vision for what success looks like and how we’ll measure progress throughout our engagement.

I conduct a thorough examination of your current local SEO footprint across the web. This includes analyzing your Google Business Profile (and other listings) for completeness, accuracy, and optimization opportunities. I check for inconsistent NAP (Name, Address, Phone) information across directories, missing or duplicate listings, and review quality. Using specialized tools, I assess your local search rankings for important keywords and evaluate how you compare to competitors in map pack results. This audit identifies immediate opportunities to strengthen your local visibility and authority.

Using industry-leading tools like Screaming Frog, Google Search Console, and DeepCrawl, I perform a complete technical audit of your website. This includes checking for crawl errors, indexation issues, broken links, redirect chains, and site structure problems. I analyze your website’s loading speed across devices, mobile usability factors, and Core Web Vitals metrics. The audit also examines your site’s schema markup implementation, XML sitemap status, and robots.txt configuration. This comprehensive evaluation reveals technical barriers preventing your pages from ranking well in search results.

I conduct a detailed competitive analysis to understand why competing businesses outrank you. This involves examining their backlink profiles, content strategies, on-page optimization tactics, and technical implementations. For local businesses, I specifically analyze competitors’ Google Business Profile optimizations, review strategies, and local citation networks. By identifying these competitive gaps, I can develop strategies to help you outperform them in search results. This analysis provides valuable insights into what’s working in your market and where opportunities exist to gain an advantage.

Based on my audit findings, I begin the process of building new, high-quality local citations and cleaning up existing inconsistent listings. I verify and update your business information across major directories, industry-specific platforms, and local business associations. For businesses with multiple locations, I ensure each has properly optimized and distinct listings. This process improves your local search rankings by increasing the consistency and accuracy of your business information across the web while building valuable local signals that search engines consider when ranking businesses.

I perform a complete optimization of your Google Business Profile, ensuring every section is fully completed and strategically crafted. This includes optimizing your business description with relevant keywords, selecting the most appropriate categories, adding high-quality photos, and setting up Google Posts. I’ll verify your service areas, business hours, and attributes to maximize visibility for relevant searches. For businesses with physical locations, I ensure proper pin placement and optimize for “near me” searches. This comprehensive optimization helps improve your visibility in both the local map pack and organic search results.

With the audit findings in hand, I begin implementing necessary technical fixes. This includes resolving crawl errors, fixing broken links, optimizing redirects, and improving site architecture. I enhance your XML sitemap and robots.txt file to ensure search engines can properly discover and index your content. For e-commerce sites, I optimize product schema markup. I also implement speed optimizations like image compression, code minification, and caching improvements. These technical enhancements create a stronger foundation for all other SEO efforts to build upon.

Recognizing that mobile-friendliness is crucial for both rankings and conversions, I conduct a thorough mobile optimization of your website. This includes testing and improving responsive design elements, touch target sizing, font readability, and mobile navigation. I optimize forms and CTAs for mobile users and ensure all interactive elements function perfectly across devices. I also analyze and improve page load times specifically for mobile users, as Google’s mobile-first indexing makes this a critical ranking factor. These enhancements lead to better engagement metrics and improved search visibility.

After implementing optimizations, I set up comprehensive tracking to monitor improvements. Using Google Analytics, Search Console, and rank tracking tools, I measure key metrics like organic traffic growth, keyword ranking improvements, and local search visibility. I track your business’s appearance in map pack results and monitor citation consistency across the web. You’ll receive regular reports showing progress toward our established KPIs, with clear explanations of what’s working and where we can further optimize. This transparent reporting keeps you informed about your ROI from our SEO efforts.

SEO isn’t a one-time project but an ongoing process. After the initial implementation phase, I provide continuous monitoring and optimization recommendations. This includes identifying new local citation opportunities, refreshing Google Business Profile content, and adapting to algorithm changes. I’ll suggest content updates based on performance data and help you scale successful strategies. For clients who choose ongoing SEO maintenance, I provide monthly action plans to keep your technical SEO in peak condition and your local presence strong.