While the action of posting social content is straightforward for most, it’s more important to consider what you post. We first like to take a step back and complete an initial audit of your existing online presence, your business as a whole, your competitors and your target audience.
We don’t create content for our clients without first doing our due diligence in research. We learn everything we can about your business, your competitors and your target market.
Even though we are well-versed in executing digital marketing services for industries of all kinds, we still take the time to understand your specific business.
What sets you apart from competitors in your industry? What are your USPs (unique selling points)? Why should your customers choose your business?
These are the types of questions we really dig in to answer with you.
We’ll help you develop a marketing plan and find the right audience. Outside of the basics such as their age, location etc., what really drives your target audience to take action?
What goals motivate them and what pain points are they trying to solve? What do their behavior patterns look like online?
We’ll look at what your competitors are doing on social media to see if there’s anything they’re doing that resonates well with your shared target audience.
Understanding what motivates your potential customers to purchase your product or service will help us in determining what to publish on your social media platforms.
The more we know about your business, your competitors and your potential customers, the better equipped we’ll be to handle your social platforms overall.
